The Front Page Essentials (Part One)

When constructing the front page, you want it to be eye-catching and effective. Getting things just right can be a pain, though. Do I stay strictly professional? Can I add a little personality? And if I do, how much character is too much character? These are some tricky questions with no real cut-and-dry answers. While every business is going to be unique, there are some common things that should be on the front page of your site in order to make it really successful.

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