Pay Per Click: An Unique Way to Get Targeted Traffic

Pay per Click may be defined as the internet advertising model where the advertisers have to pay to get the clicks for the visitors. It is the sponsored form of advertising which helps to attract targeted traffic. As the name 'Pay per Click' reveals, the payment takes place when any visitor clicks on the advertisement. The advertisements are generally displayed either in search engine results or in the websites. The keywords or key phrases are chosen wisely according to the target market while doing a PPC campaign.

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