NowThisNews debuts its iOS app, aims to reinvent news for mobile-social generation

Just in time for election day, NowThisNews rolled out its iPhone and iPad app featuring short, shareable mobile videos aimed at the Buzzfeed-friendly crowd. The idea is to make news video viral — not the standard fare of sliding cars, burning houses and plummeting planes — but by making contemporary issues fun to watch and share on your mobile device.

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