AOL's Ad Chief: We're Going "Native" with Branded Video

MONACO -- As AOL has been increasing its video operations via AOL On, a video syndication business, and its Web original programming, there is another big opportunity which is "native" video advertising, says Ned Brody, Chief Revenue Officer of AOL, in this interview with Beet.TV. This third leg of the AOL video operation has developed through 2011, $96 million the acquisition of London-based Goviral which helps companies get their branded videos viewed in some 90 markets. In the interview Brody says that Goviral will soon launch in the United States. We spoke with Brody at the Monaco Media Forum where he was a speaker. Andy Plesser

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