A combined online video TV ad campaign boosted reach by 14% and frequency by 18% while reducing the overall cost of impressions, online video ad network YuMe found in its latest study. The company partnered with Nielsen to study effectiveness of a cross-platform campaign on behalf of media agency PHD. The campaign paired a $500,000 online video buy with a $2.6 million TV buy, resulting in a 22% jump in brand recall and a 33% increase in message recall. For more details and metrics on the campaign, check out this week's New Media Minute.
telluride cabins for rent vacation rentals in munich germany winter park vacation packages
No comments:
Post a Comment