Social media is changing the sales game. An explosion in social activity has shifted the power to customers who are better informed and engaged, while working in more transparent organizations that require well-researched decision making. As a result, sales representatives need more than a good pitch -- they need to understand a customer?s business model, channel their needs and uphold their values.
Sales can?t depend on marketing either, as they no longer have complete control of the brand. Customers have become engaged buyers, going beyond the company website to read blogs, follow Twitter handles, and spin up LinkedIn conversations to gain outside perspectives for purchase decis…
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More About: corporate social media, features, mashable, open forum, sales
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