
CBS.com saw a 331% growth in social media comments compared to last year's Academy of Country Music Awards (ACMs). Additionally, their linear ratings for the night the awards aired (April 1st) were impressive. "For the night, CBS was first in households (7.5/12), viewers (12.21m), adults 18-49 (2.6/07) and adults 25-54 (3.7/09)," according to their release. For every network, awards shows have become essential tent poles to generate tons of buzz and introduce and promote different elements for the network and their advertisers.
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