Tombstoning: The terrifying new craze in Britain in which children as young as 11 leap from clifftops into the sea... and some children are paying a terrible price

The fast-growing craze for jumping into water from cliffs, piers and other structures results in dozens of youngsters risking their lives every day at the high sea walls at Plymouth Hoe.

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Dispatch from London: Publishers Look to Monetize Mobile and Refine Online Video

LONDON -- In the quest to shift more ad dollars to digital video, publishers are looking at how to better monetize the fast-growing mobile business and also how to refine the placement of video ads in premium content. Those were among the insights shared by executives from BBC Worldwide, Adobe, Ooyala and others in the Beet.TV Global Video Summit at the BBC Worldwide. "The big problem we have are formats in mobile," says Daniel Heaf, Executive VP and Managing Director of Digital at BBC Worldwide in this clip from the session. "We need to find a way to effectively monetize the fastest growing platform."Another issue publishers face is how to make the most of their inventory and many aren't maximizing their fill rates and selling as much inventory as they should, says Sean Knapp, Chief Technology Officer and Co-founder of online video technology company Ooyala, in explaining the challenges. But there are also opportunities to sell more effectively, and to finetune how many ads can reasonably be shown based on how many episodes a viewer has watched in a program, he explains in this video clip.Over the next few years, the amount of professional video on the Web will grow tremendously compared to the amount of user-generated content and that should open up more opportunities for brand marketers, says Jeremy Helfand, VP of Video Monetization at Adobe.For more insight on online video standards, revenue and CPMs, check out this video from the Beet.TV Global Video Summit at the BBC Worldwide.

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New Zealand schoolchildren encouraged to dress up dead possums in competition

These furry corpses formed part of a gruesome display at the Uruti School in New Zealand's North Island, which held a bizarre best-dressed dead possum competition.

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Kodewa unveils first photo of LMP2 car

The first picture of the LMP2 car currently being designed by Colin Kolles's Kodewa team under the Lotus banner have been unveiled.

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Outrage as school show 'banned' sex education 'porn cartoon' to children aged FIVE

Westbury Leigh Primary School in Wiltshire decided to show the 'Living and Growing' film, which includes an animated scene of ejaculation and a couple having sex in a variety of positions.

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The one vitamin pill experts say really IS worth taking (and you've probably never heard of it)

The body uses selenium - found in Brazil nuts and cereal - to make ‘selenoproteins’, which work like antioxidants preventing damage to cells.

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Why Invest in Rare Gold Coins

I'm certain you've witnessed the commercials on late night television shows, and I am sure you've heard the professionals talk about it? The gold market is increasing. The worth of gold is at the highest ever in history! Have you taken advantage of this new "gold rush"?

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