Monday, July 2, 2012

Raikkonen frustrated over lack of win

Kimi Raikkonen has admitted he is increasingly frustrated at still being winless eight races into his Formula 1 comeback as his and Lotus's strong form has raised his expectations. The 2007 world champion, back in F1 in 2012 after a two-year sojourn in the World Rally Championship, is sixth in the points at present and has taken three podium finishes. Raikkonen said that while he would have been delighted at the prospect of those results before he rejoined F1, the fact that he feels better results have got away is leaving him discontented

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Stone Roses reunion triumph leaves fans wanting more

MANCHESTER, England, July 2 (Reuters) - The Stone Roses
staged one of the most eagerly anticipated reunions in British
pop over the weekend, and despite rain and an overloaded
transport system to and from the gigs, the Manchester band left
hundreds of thousands of fans wanting more.

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Espresso Chocolate Muffins

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Sunday, July 1, 2012

Why You Can?t Escape Social Media Marketing Any More

As the business of social media continues to grow, social media tools - and the marketers who use them - are expanding their reach into nearly every social media network they can find. Thursday, HootSuite, one of the better-known social media management tools, added four additional social media networks to its library of social media channels.

If you're using HootSuite, you now have access to post to photo-sharing app Instagram, presentation-focused SlideShare, document-focused edocr, and engagement app Zuum.

Social Media Arms Race

The addition of the new networks gives HootSuite more ammunition in its ongoing battle with similar platforms like TweetDeck and Seesmic. But for Mark Holder, HootSuite?s director of integration programs, it?s not about some sort of arms race for social media channels, which he calls ?apps.?

?I wouldn?t say that it?s about who has the most apps,? Holder told me. ?Of course you need to have the core important apps in there ? Twitter, Facebook and the like - but for us, it?s about helping our users better engage with social media for their business.?

Social Media Marketing Is Big Business

Social media marketing is no longer a trivial business. HootSuite has a reported 4+ million users who monitor and contribute to multiple social media services. Inbound marketing, which is the business-friendly term for using social media as a marketing tool, has become a standard element of almost all business marketing plans.

Inbound marketing is no small potatoes, either. Some experts recommend that every business should allot some $115,000 to $200,000 annually just to social media management. With all of that money floating around, it?s little wonder that software vendors are fighting to dominate this market.

One Network Still Missing

This business focus might be a reason why there?s one particularly noticeable absence from the HootSuite collection of apps: Google Plus. Although HootSuite has been integrated with Google Plus Pages since last November, users still don?t have the capability to manage general Google Plus accounts from HootSuite.

It?s a line of thought that Holder doesn?t agree with, insisting that Google Plus is on the HootSuite map.

?We?re currently working with their teams to intregrate Google Plus,? Holder said. ?We just can?t provide a certain date.?

Where Will the Marketers Head Next?

If anything, the decision to include Google Plus Pages before standard Google Plus accounts makes sense, since it is businesses and power social media mavens who typically use Pages within Google?s social platform. It confirms that HootSuite?s focus, and indeed the focus of many social media software firms, is right where the money is.

If that?s the case, then look out for more marketing efforts on Instagram, SlideShare and the rest of the apps in HootSuite?s collection. If HootSuite is reading the social media tea leaves right, those services are where the inbound marketers are heading next.


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San Pedro reinventing itself as coastal destination

The LA Waterfront project, featuring the battleship Iowa and a crafts marketplace, is the first step to drawing visitors, followed by renovations on the aging Ports O' Call Village.

For years, officials in San Pedro have tried to spruce up the Port of Los Angeles by adding parks, trails and fountains along the water's edge. But it was never enough to entice Angelenos to make the trek down to the southern tip of the county.


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What's next now that SCOTUS has upheld ObamaCare?

What's next now that SCOTUS has upheld ObamaCare?

Congressional panel weighs in

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Outsourcing boosts Accenture, allays Europe concerns

(Reuters) - Robust outsourcing revenue helped Accenture Plc beat Wall Street expectations for the ninth straight quarter, but the company lowered its full-year profit outlook because of a strong...

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